Amazon referral fee: Gift Cards
Amazon category · snapshot June 2026
The Amazon referral fee for Gift Cards is 20%. Physical and digital gift cards. Referral fees are charged on the total sale (item + shipping + gift wrap) with a $0.30 per-item minimum. On a $50 item that works out to about $10.00 in referral fee (before any FBA fulfillment cost). Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Source: Amazon Seller Central referral fee schedule. Data as of June 2026.
Gift Cards referral fee
| Price band | Referral fee |
|---|---|
| All prices | 20% |
Source: Amazon Seller Central referral fee schedule. This is a flat-rate category.
Worked example: $50 Gift Cards sale
| Line | Amount |
|---|---|
| Sale price (item + shipping) | $50.00 |
| Referral fee (20%, min $0.30) | - $10.00 |
| Net before FBA / your costs | $40.00 |
Source: Amazon Seller Central referral fee schedule. Data as of June 2026.
This shows the referral fee only. If you use Fulfilled by Amazon, add the per-unit FBA fulfillment fee (about $3.18-$7+ for standard sizes). Use the profit calculator to include your item cost and shipping.
How Gift Cards compares with other Amazon categories
| Category | Referral fee |
|---|---|
| Gift Cards (this category) | 20% |
| Amazon Device Accessories | 45% |
| Automotive & Powersports | 12% |
| Baby Products (excluding apparel) | 8% under $10, 15% over $10 |
| Backpacks, Handbags & Luggage | 15% |
| Base Equipment Power Tools | 12% |
| Beauty, Health & Personal Care | 8% under $10, 15% over $10 |
Frequently asked questions
What is the Amazon referral fee for Gift Cards?
The Amazon referral fee for Gift Cards is 20%. Physical and digital gift cards. Referral fees apply to the total sale (item + shipping + gift wrap) with a $0.30 per-item minimum. snapshot June 2026 - verify on Amazon's fee schedule.
How much does Amazon take on a $50 Gift Cards sale?
At the 20% rate, the referral fee on a $50 Gift Cards item is about $10.00 (the $0.30 per-item minimum applies if the percentage is lower). Add FBA fulfillment if Amazon ships for you. Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Does the Amazon referral fee include shipping?
Yes - the referral fee is charged on the total sale price including the item, shipping and gift wrap, not just the item price. There is also a $0.30 per-item minimum referral fee.
Keep exploring
Source & accuracy
Referral percentages are a dated snapshot from the Amazon Seller Central referral fee schedule (snapshot June 2026). Amazon can change category rates and tier thresholds; some categories are tiered or have a closing fee. Verify your exact category and price on Amazon before relying on these figures. See our methodology and disclaimer.
Last updated: 2026-06-29