Amazon vs Walmart Marketplace: seller fees
Marketplace seller fees · snapshot June 2026
For sellers, Amazon and Walmart Marketplace cost about the same (~15.0% on a $50 sale). Amazon charges 8% to 45% by category (most categories 15%) and Walmart Marketplace charges 6% to 15% by category (most categories 15%). On a $50 item that is about $7.50 on Amazon vs $7.50 on Walmart Marketplace. Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Source: Official marketplace fee pages. Data as of June 2026.
Amazon vs Walmart Marketplace side by side
| Factor | Amazon | Walmart Marketplace |
|---|---|---|
| Type | General marketplace | General marketplace |
| Pricing model | Referral fee (percentage of total sale) by category + optional FBA fulfillment | Referral fee (percentage of item price) by category |
| Selling / commission fee | 8% to 45% by category (most categories 15%) | 6% to 15% by category (most categories 15%) |
| Per-order fixed fee | None | None |
| Payment processing | Bundled / none | Bundled / none |
| Listing fee | None | None |
| Monthly fee | $39.99/mo | None |
| Fee on a $50 sale | $7.50 | $7.50 |
| Best for | Branded products and private label at scale; high traffic but high fees and fierce competition. | Established US sellers with competitive prices who want a second large channel with no monthly fee. |
Sources: Amazon Seller Central referral fee schedule · Walmart Marketplace referral fee schedule.
Verdict for sellers
On the headline fee a seller pays, Amazon and Walmart Marketplace cost about the same (~15.0% on a $50 sale). But fees aren't everything: Amazon (largest us shopper base and built-in trust.) versus Walmart Marketplace (no monthly fee, only pay when you sell.). Read each full breakdown — Amazon and Walmart Marketplace — and run your real numbers in the profit calculator.
Frequently asked questions
Is Amazon or Walmart Marketplace cheaper for sellers?
On a $50 sale, Amazon and Walmart Marketplace cost about the same (~15.0% on a $50 sale). Amazon: 8% to 45% by category (most categories 15%). Walmart Marketplace: 6% to 15% by category (most categories 15%). Watch the gotchas: Amazon - total take with fba + referral often hits 30-40% of the sale price.; Walmart - approval/onboarding is stricter than open marketplaces.. snapshot June 2026.
Amazon vs Walmart Marketplace: which fee model is simpler?
Amazon uses referral fee (percentage of total sale) by category + optional fba fulfillment. Walmart Marketplace uses referral fee (percentage of item price) by category. Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Amazon vs Walmart Marketplace: what does each take on a $50 sale?
Amazon takes about $7.50 (~15.0%). Walmart Marketplace takes about $7.50 (~15.0%).
More comparisons
Last updated: 2026-06-29