Etsy vs Shopify: seller fees
Marketplace seller fees · snapshot June 2026
For sellers, Shopify is cheaper for sellers (~3.5% vs ~10.0% on a $50 sale). Etsy charges 6.5% transaction fee (all categories) and Shopify charges 0% marketplace commission; payment processing 2.4%-2.9% + $0.30. On a $50 item that is about $5.00 on Etsy vs $1.75 on Shopify. Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Source: Official marketplace fee pages. Data as of June 2026.
Etsy vs Shopify side by side
| Factor | Etsy | Shopify |
|---|---|---|
| Type | Handmade & vintage | Own store (not a marketplace) |
| Pricing model | Listing fee + transaction fee + payment processing | Monthly plan + payment-processing transaction fee |
| Selling / commission fee | 6.5% transaction fee (all categories) | 0% marketplace commission; payment processing 2.4%-2.9% + $0.30 |
| Per-order fixed fee | None | None |
| Payment processing | 3% + $0.25 | 2.9% + $0.30 |
| Listing fee | $0.20 | None |
| Monthly fee | None | $29.00/mo |
| Fee on a $50 sale | $5.00 | $1.75 |
| Best for | Handmade, craft, vintage and digital downloads; engaged buyer base for unique goods. | Building your own branded storefront where you own the customer; no per-sale commission but you supply the traffic. |
Sources: Etsy Fees & Payments Policy · Shopify pricing.
Verdict for sellers
On the headline fee a seller pays, Shopify is cheaper for sellers (~3.5% vs ~10.0% on a $50 sale). But fees aren't everything: Etsy (built-in audience actively shopping for handmade and vintage.) versus Shopify (no per-sale marketplace commission; you keep the brand and customer data.). Read each full breakdown — Etsy and Shopify — and run your real numbers in the profit calculator.
Frequently asked questions
Is Etsy or Shopify cheaper for sellers?
On a $50 sale, Shopify is cheaper for sellers (~3.5% vs ~10.0% on a $50 sale). Etsy: 6.5% transaction fee (all categories). Shopify: 0% marketplace commission; payment processing 2.4%-2.9% + $0.30. Watch the gotchas: Etsy - listing fee is charged even if the item never sells.; Shopify - monthly subscription regardless of sales.. snapshot June 2026.
Etsy vs Shopify: which fee model is simpler?
Etsy uses listing fee + transaction fee + payment processing. Shopify uses monthly plan + payment-processing transaction fee. Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Etsy vs Shopify: what does each take on a $50 sale?
Etsy takes about $5.00 (~10.0%). Shopify takes about $1.75 (~3.5%).
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Last updated: 2026-06-29