Walmart Marketplace seller fees
General marketplace · snapshot June 2026
Walmart Marketplace charges sellers: 6% to 15% by category (most categories 15%). Referral fee 6%-15% of item price by category (most 15%); no monthly fee. Add WFS fulfillment if Walmart ships. On a $50 sale the total marketplace take is ~15.0% (about $7.50). Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Source: Walmart Marketplace referral fee schedule. Data as of June 2026.
Business-finance note: these are general fee figures, not a quote. Your real cost depends on category, plan, region, shipping/tax treatment and optional add-ons. Always confirm on the marketplace's official fee page. See our disclaimer.
Walmart Marketplace fee breakdown
| Fee | Amount |
|---|---|
| Most categories | 15% referral fee |
| Electronics (under $100) | ~10% |
| Automotive & Powersports | ~12% |
| Plumbing/Heating/Cooling, Tires & Wheels | ~10% |
| Consumer Electronics (cameras etc.) | ~8% |
| Monthly fee | $0 |
Source: Walmart Marketplace referral fee schedule.
Key points
- No monthly subscription or setup fee; you pay only the referral fee per sale.
- Referral fees range 6%-15% by category; most categories are 15%.
- Several categories are tiered by item price.
- Walmart Fulfillment Services (WFS) is an optional add-on with its own per-unit fees.
Walmart Marketplace at a glance
| Fee factor | Walmart Marketplace |
|---|---|
| Type | General marketplace |
| Pricing model | Referral fee (percentage of item price) by category |
| Selling / commission fee | 6% to 15% by category (most categories 15%) |
| Per-order fixed fee | None |
| Per-item minimum | None |
| Payment processing | Bundled / none |
| Listing fee | None |
| Monthly fee | None |
| Effective fee on a $50 sale | ~15.0% (about $7.50) |
| Best for | Established US sellers with competitive prices who want a second large channel with no monthly fee. |
Source: Walmart Marketplace referral fee schedule. Data as of June 2026.
Pros & cons for sellers
Where Walmart works for sellers
- No monthly fee, only pay when you sell.
- Large US traffic as a second channel to Amazon.
- Lower referral rates in electronics and automotive.
Watch-outs
- Approval/onboarding is stricter than open marketplaces.
- Price-competitiveness rules can suppress your listing.
- WFS fees add up if you use Walmart fulfillment.
Accuracy note: Referral fee % varies by category and some categories are price-tiered. Verify your category in Walmart's referral fee schedule.
Walmart Marketplace vs other marketplaces
How Walmart Marketplace compares with other marketplaces on the fee a seller pays:
| Marketplace | Seller fee | Effective fee ($50 sale) |
|---|---|---|
| Walmart Marketplace (this marketplace) | 6% to 15% by category (most categories 15%) | ~15.0% |
| Amazon | 8% to 45% by category (most categories 15%) | ~15.0% |
| eBay | 12.7% to 15.3% by category | ~14.4% |
| Etsy | 6.5% transaction fee (all categories) | ~10.0% |
| Shopify | 0% marketplace commission; payment processing 2.4%-2.9% + $0.30 | ~3.5% |
| Poshmark | $2.95 flat under $15; 20% on sales $15 and over | ~20.0% |
Frequently asked questions
What fees does Walmart Marketplace charge sellers?
Walmart Marketplace uses referral fee (percentage of item price) by category. Headline: 6% to 15% by category (most categories 15%). Referral fee 6%-15% of item price by category (most 15%); no monthly fee. Add WFS fulfillment if Walmart ships. snapshot June 2026 - verify on the official fee page.
How much does Walmart Marketplace take from a $50 sale?
On a $50 sale, Walmart Marketplace takes roughly $7.50 (~15.0%), before any optional add-ons or fulfillment. Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Does Walmart Marketplace charge a monthly or listing fee?
No required monthly fee. No monthly or setup fee; referral fee only (WFS fulfillment is optional). No listing fee.
What should sellers watch for on Walmart Marketplace?
Watch-outs: Approval/onboarding is stricter than open marketplaces.; Price-competitiveness rules can suppress your listing.; WFS fees add up if you use Walmart fulfillment.. Referral fee % varies by category and some categories are price-tiered. Verify your category in Walmart's referral fee schedule.
Keep exploring
Source & accuracy
Figures are a dated snapshot from Walmart Marketplace referral fee schedule (snapshot June 2026). Marketplace fees change frequently and vary by category, plan, region and add-ons — verify current fees on the official page before relying on them. This is an informational comparison, not a quote. See our methodology and disclaimer.
Last updated: 2026-06-29