Best marketplace for handmade (2026)
For handmade and craft, Etsy is the default — about 9.5% + $0.45 per sale (6.5% transaction + $0.20 listing + 3% + $0.25 processing) with a buyer base that actively shops for handmade. eBay can be cheaper on fees in some categories but has less handmade intent, and a Shopify store charges no commission (just processing) but you supply the traffic and a monthly fee. Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Source: Official marketplace fee pages. Data as of June 2026.
Handmade marketplaces by fee
| Marketplace | Seller fee | Effective fee ($50 sale) | Best for |
|---|---|---|---|
| Shopify | 0% marketplace commission; payment processing 2.4%-2.9% + $0.30 | ~3.5% | Building your own branded storefront where you own the customer; no per-sale commission but you supply the traffic. |
| Etsy | 6.5% transaction fee (all categories) | ~10.0% | Handmade, craft, vintage and digital downloads; engaged buyer base for unique goods. |
| Facebook Marketplace | 0% local pickup; ~5-10% selling fee on shipped orders | ~10.0% | Local sales of bulky or used goods with zero fees on pickup; broad reach via Facebook. |
| eBay | 12.7% to 15.3% by category | ~14.4% | Used, refurbished, collectibles and parts; broad audience with no monthly fee to start. |
| Amazon | 8% to 45% by category (most categories 15%) | ~15.0% | Branded products and private label at scale; high traffic but high fees and fierce competition. |
Source: Official marketplace fee pages. Data as of June 2026.
Frequently asked questions
What is the best marketplace for selling handmade in 2026?
Etsy is the default for handmade and craft: a 6.5% transaction fee plus $0.20 listing and 3% + $0.25 processing (~9.5% + $0.45 total) with a buyer base that actively shops for handmade. eBay is cheaper on fees for some categories but has less handmade intent; a Shopify store has no commission but you supply the traffic. Snapshot June 2026 - verify on the official fee page.
Is Etsy or a Shopify store cheaper for handmade sellers?
Per sale, Etsy charges ~9.5% + $0.45 while a Shopify store charges only payment processing (2.4-2.9% + $0.30) but a $29+/month subscription and no built-in audience. Etsy is cheaper to start and brings buyers; Shopify wins at higher volume when you can drive your own traffic.
Does Etsy charge a listing fee even if the item doesn't sell?
Yes. Etsy's $0.20 listing fee is charged when you publish a listing and renews every four months or when the item sells, whether or not it sells in between.
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Last updated: 2026-06-29