Best marketplace for electronics (2026)
For new branded electronics, Amazon charges only an 8% referral on Consumer Electronics and Walmart is around 8-10% — the lowest category rates with big reach. For used electronics, Facebook Marketplace is free for local pickup and eBay (~13.6% + $0.30-$0.40) brings the most buyers. Snapshot June 2026 - marketplaces change fees; verify on the official fee page before relying on these figures.
Source: Official marketplace fee pages. Data as of June 2026.
Electronics marketplaces by fee
| Marketplace | Seller fee | Effective fee ($50 sale) | Best for |
|---|---|---|---|
| Mercari | 0% selling fee; 2.9% + $0.50 payment processing | ~4.9% | Casual sellers clearing out general used goods who want low fees. |
| Facebook Marketplace | 0% local pickup; ~5-10% selling fee on shipped orders | ~10.0% | Local sales of bulky or used goods with zero fees on pickup; broad reach via Facebook. |
| eBay | 12.7% to 15.3% by category | ~14.4% | Used, refurbished, collectibles and parts; broad audience with no monthly fee to start. |
| Amazon | 8% to 45% by category (most categories 15%) | ~15.0% | Branded products and private label at scale; high traffic but high fees and fierce competition. |
| Walmart Marketplace | 6% to 15% by category (most categories 15%) | ~15.0% | Established US sellers with competitive prices who want a second large channel with no monthly fee. |
Source: Official marketplace fee pages. Data as of June 2026.
Note: Amazon's 8% Consumer Electronics referral is lower than its 15% default. See the Consumer Electronics and Electronics Accessories category pages.
Frequently asked questions
What is the best marketplace to sell electronics in 2026?
For new branded electronics, Amazon (8% Consumer Electronics referral) and Walmart (~8-10%) have the lowest referral rates in the category, plus huge reach. For used electronics, eBay and Facebook Marketplace (free for local pickup) keep more in your pocket. Snapshot June 2026 - verify on the official fee page.
Why is Amazon's electronics fee lower than its usual 15%?
Amazon charges only an 8% referral fee on Consumer Electronics, Computers and Video Game Consoles - lower than its typical 15% - because electronics are higher-priced, thinner-margin goods. Electronics accessories revert to 15% (8% on the portion over $100).
Is it cheaper to sell used electronics on eBay or Facebook?
Facebook Marketplace is free for local pickup, so for used electronics you can hand off locally you keep 100%. For shipped sales, eBay's ~13.6% + $0.30-$0.40 buys far more buyer reach and protection than Facebook's checkout flow.
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Last updated: 2026-06-29