Amazon and Walmart are the two largest US general marketplaces. For sellers, their fee structures are closer than you might think.
Referral fees side by side
| Factor | Amazon | Walmart |
|---|---|---|
| Referral fee | 8-45% (most 15%) | 6-15% (most 15%) |
| Per-item minimum | $0.30 | none |
| Monthly fee | $39.99 Pro (or $0.99/item Individual) | $0 |
| Fulfillment | FBA (mature) | WFS (optional) |
| Reach | Largest US base | Large, growing |
On the referral fee alone, the two are very close - most categories are 15% on both. See the full Amazon category list.
Where they differ
- Monthly cost - Walmart has no monthly fee, so low-volume sellers avoid Amazon’s $39.99/month Pro plan (or the $0.99-per-item Individual plan).
- Onboarding - Walmart approval is stricter and more curated; Amazon is more open.
- Fulfillment - Amazon FBA is more mature with deep Prime integration; Walmart’s WFS is competitive but newer.
- Lower category rates - both drop to ~8-10% in electronics and ~12% in automotive.
Who should pick which
- Selling at volume with FBA -> Amazon, for reach and logistics.
- Avoiding monthly fees / second channel -> Walmart, for no fixed cost.
- Electronics -> either, both around 8-10% - see best for electronics.
See the full Amazon vs Walmart comparison and total your numbers in the profit calculator.
Snapshot June 2026 - fees change; verify on Amazon’s and Walmart’s official fee schedules.